Everyone knows what goes on after a football game, after a baseball game, etc. Do people know what its like after a professional fight? Probably not. The UFC does a great job of doing video blogs of behind the scenes action at their live events that really shows the highs and lows of the pre and post-fight atmosphere and antics. The MFC's (Maximum Fighting Championships, a canadian based promotion) president Mark Pavelich also does a great job of voicing his thoughts on the current events of MMA and also advertising his upcoming events.
In my honest opinion. If you are not doing these video blogs, you are missing out. Casual fans simply can't invest in your fighters as much as they possibly could. Things like these video blogs could mean the difference from being at 85-90% capacity to being sold out. If people see, understand and get a feeling from the promotion from behind the curtains, they can truly invest in the promotion.
If you are or aren't a fight fan, check out the video below to just get a feel for the behind the scenes action. If it interest's you, do a web search for an upcoming MMA show in a town near you.
I promise like I have before, you won't be disappointed you did.
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