That is the target market for MMA. Dana white, president of the UFC believes it isn't anymore. Well at least he's going to try to change it and here's how.
2008 olympic judo medalist, Ronda Rousey is the face of women's MMA. She has completely steam-rolled all of her opponents defeating all six of her opponents in the first round (five of them in under one minute). Her last four bouts took place in the now defunct Strikeforce promotion. Strikeforce has recently been shut down and target contracts have been moved over.
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| Ronda Rousey (Above) Photo courtesy of bleacherreport.com |
Her contract existing in Strikeforce and the fact there was no women's division in the UFC, gave Dana White a unique opportunity. Dana has the chance to bring women's MMA mainstream.
Whether you are for women's equality or against them fighting in the cage, its going to happen whether you like it or not.
Ronda Rousey will square off against Liz Carmouche in San Jose on February 23rd at UFC 157. Not only they are going to fight, they are the main event.
How will this business move play out? Only time will tell. My best guess is that women's MMA will eventually catch on just like the sport itself did. It will be slow at first, but it will "get there". Expanding the target means one thing. More money.
On February 23rd, get some friends and grab a beer at your local Buffalo Wild Wings and watch some fights. Below is a trailer for UFC 157.
Enjoy!
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