That is one of the most important tools that you can have on your side in today's advertising world. I have mentioned selling a fight before with the trash-talking kingpin, Chael Sonnen, but I have yet to discuss selling the fight by means of social media.
There are two ways to get the fights you want if you are a fighter, which are:
- Defeating your opponents and letting them come naturally, in due time.
- Calling them out (challenging them).
What happens if you try both of these and you still can't get the opponent you want? You and your fans "twitter-bomb" the ever-loving crap out of your boss, Dana White, and demand the fight. Dana has stated several times on record, that if the people want to see it, then they will get it.
Sometimes the fights don't necessarily have to make sense, but just set up to please the fans. I mean, we are the ones buying the pay-per-views, am I right?
Mark Hunt celebrating his first win in the UFC at UFC 127 |
Let me introduce you to Mark Hunt. This 38 year-old (soon to be 39) is a world renown kickboxing champion and MMA fighter from the legendary organization of Pride. He now fights in the UFC in their heavyweight division. Making his UFC debut in 2010 with a record of 5 wins and 6 losses (an absolutely awful record) he was defeated in a little over a minute by Sean McCorkle to further his record to 5-7. Literally the only reason he was fighting in the UFC is because they (UFC) were legally obligated to either pay him his contract amount from Pride (which the UFC purchased) or to give him his fights left on the contract. Well, Mark Hunt took another fight in the UFC.
Since that loss in 2010, Mark Hunt has won four in a row with three via knockout. Now let me get to the social media part.
With a record of 9-7, it doesn't necessarily scream "title shot". The fans love him. He's old school, he puts on entertaining fights, he has a great personality and the list goes on and on.
In 2012, Alistair Overeem was suspended before his title fight with now former champ Junior Dos Santos. With a very short time frame to find a replacement, Dana White was scrambling for one. Mark Hunt's fans "twitter-bombed" Dana attempting to give an unwarranted shot to Hunt (they used this article's title as the twitter handle). Dana stood strong saying the fight didn't make sense at the time and Hunt was denied.
Well its 2013 and guess was? Alistair Overeem is out of his already rescheduled bout with Junior Dos Santos due to an injury. Hey Dana, I think you know who should get the fight this time. Below is a fan made video that was tweeted to Dana that almost swayed him into giving him the shot the first time.
If you are a fan of MMA, or if you simply just read this blog for shits and giggles, please tweet @danawhite saying "make it happen!" using the twitter handle #RallyForMarkHunt .
This is as close to a real Rocky Balboa story that we will ever get.
This is as close to a real Rocky Balboa story that we will ever get.
Thank you.
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